Consistently available customer data and detailed analyses to meet new market and customer requirements – hybrid and bi-directional integration of the SAP Sales Cloud within the Group
GEALAN Fenster-Systeme
The GEALAN Group is one of the leading manufacturers of PVC-U profiles for windows and doors in Europe and is part of the VEKA Group. The profiles are developed, produced and distributed in-house. On this basis, windows, doors and modern sliding solutions are made strikingly beautiful, extremely stable and particularly secure and equipped with top thermal insulation values.
Our vision is to inspire people with the most innovative products, profile surfaces and digital solutions, to set trends in the industry and to define the framework for the world of windows. The SAP Sales Cloud now supports us in realizing our vision thanks to the harmonized processes in sales and service.
Ivica Maurović,
Managing Director
GEALAN Fenster-System GmbH’s broad business area and increasingly global and complex processes required a solution that would ideally support the field sales force and internal sales team as part of the company’s ongoing digitalization. After a clear implementation time of the SAP® Sales Cloud of just three months, the first significant optimizations in customer service were achieved. A cutting-edge database is the starting point for sales when managing customer relationships.


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